• 25 Women Who Rock Digital Marketing – Nominated by Men

      2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing. In the past I would ask each years’ honorees to nominate someone for the following year and so on.

      Lee Odden/ TopRank®- 17 readers -
    • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

      The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.

      Lee Odden/ TopRank®in Social- 47 readers -
    • 50 Influential Women in Content Marketing 2017 #CMWorld

      With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World ...

      Lee Odden/ TopRank®in Content- 39 readers -
  • 7 Influencer Marketing Trends That Will Rule 2018

    While influencer marketing boomed in 2017, it's been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a session at SES San Jose on social media analysis and tracking. Ten years later and influencer marketing has evolved from a rising trend into a proven marketing strategy, causing more and more B2C and B2B companies to start influencer ...

    TopRank®- 12 readers -
  • 4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

    Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business as usual mindset. But while the global rise of the internet, the explosion of social media, and the dev ...

    TopRank®in Content- 17 readers -
  • How to Become a Better Data-Informed Content Marketer

    As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs, and preferences change.

    TopRank®in Social Content How To's- 10 readers -
  • Content Marketing Evolution: 5 Major Content Marketing Trends for 2018

    Do you remember upgrading from an old square TV to a high-definition model? It was an amazing leap forward in the viewing experience. Then came 3D televisions…and no one really cared. Then even bigger screens, then curved displays, OLED, smart TVs, 3D and 4k. None of these advances have really fired up the imagination of the TV-buying public.

    TopRank®in Content- 18 readers -
  • 7 Examples of Brands Leveraging Twitter for Social Customer Care

    These days, there’s little doubt that social media is plays a pivotal role in a brand’s marketing strategy. After all, with roughly 2 billion internet users on social networks and counting, there’s massive reach and resonance potential. But couple widespread adoption with shifting consumer preferences and expectations—and the smell of major change is in the air.

    TopRank®in Social Twitter- 9 readers -
  • Our Top 10 Influencer Marketing Posts of 2017 Plus Thoughts on 2018

    This year demonstrated an explosion of interest in influencer marketing bringing with it a sharp increase in attention as well as implementation successes and failures. The mixed bag of advice for any shiny new object of marketing attention like working with influencers brings uncertainties, especially with rapid innovation, increased competition and self serving “influencer ...

    Lee Odden/ TopRank®- 21 readers -
  • Top 10 Content Marketing Posts of 2017

    Content makes the Marketing world go ‘round, especially with our work here at TopRank Marketing. While content has been a steady drumbeat in the marketing mix over the past 7-8 years, marketers are still hungry for best practices, examples and the latest trends. Lucky for our readers, we have excellent content marketers contributing to our blog including Ashley Zeckman, Josh ...

    Lee Odden/ TopRank®in Content- 24 readers -
  • Happy Holidays from the Team at TopRank Marketing

    It’s that time of year again, where here in Minnesota the snow is falling, the temperatures are dropping and hearts are warming with thankfulness and appreciation. 2017 has been a year of change, evolution and innovation for the digital marketing industry and at TopRank Marketing, we are incredibly grateful for the attention and trust that our community and clients and have ...

    Lee Odden/ TopRank®- 10 readers -
  • Connecting the Dots from Data to Better Customer Experience

    I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do. For example, I was recently in the position of having to look for a new external battery charger.

    Lee Odden/ TopRank®- 8 readers -
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